Good morning Pals. Hope everyone is OK and that Valentine’s Day yesterday did not gulp up all of your savings (for the guys) and that everything played out just nicely (for the ladies). Thumbs up if your scorecard reads 5/5 on the basis of those checks. For those who got no love from anyone yesterday, take heart. Your singlehood won’t last forever. Amen.
From yesterday’s conversation here, won’t it be funny to announce that fans paid for the club’s website. Let’s be honest guys, our site is ONLY disfunctional because no one thinks it’s vital to keep a website that only a few years ago ranked ‘Third best Sports website in Africa’ up and running. It’s not a lack of funds. It’s negligence. As simple as that.
No one thinks it’s OK to have player and manager interviews/profiles on the website anymore. Or for the club to have a one stop place for all those around the world to know about Enyimba and her players. Tomorrow we would claim we want to sell players, yet there’s no place where someone outside the country who actually is interested in a player can run to.
Some coach hit me up from Canada a few weeks ago. He was interested in one of our strikers. Asked how he could follow up on his performances and all. Asked if there are official club YouTube videos of this player, stats, performances, his history and how his career has progressed. My nice and sincere answer was, “Sorry there’s none”.
Everyone knows how valuable our players are and how much revenue we can bring in from the sale of one of them. But no, a website is not necessary. We are looking for sponsors. What can we present to sponsors aside a nicely written proposal? Potential sponsors should have presence on your website and your social media channels but no, we don’t need those things.
Football has gone beyond how many titles and trophies you have won. It’s about how valuable you are. What’s your brand like? What’s you social media engagement like? How many companies want to be part of what you’re doing? How many companies want to identify with you? If you fix your house, people will come to your house. But if you’re disorganized and all over the place, the result is inevitable.
Imagine that Enyimba has a matchday live radio. Fans from all over the world can pay monthly/yearly subscriptions to listen to live matchday commentary as the match happens. Perhaps we don’t really need these monies after all the government owns the clubs so if we need to buy Maggi or salt, we can run to the government house.
Or maybe someone thinks these things can’t work. Look around, professional football clubs have these things working very well, so why can’t it work with us? I know this is an Enyimba blog but this is an open challenge to the rest of the NPFL community. There’s so much we can make of our football. A football club can have as much as 200 employees who they can cater for very well. We talking about the unemployment in our country, the average football club SHOULD be able to cater for at least 150 employees.
Let’s give these ideas a chance. Let’s step out and break the barriers and try out these things. We admire the foreign leagues and all but the potential to be as good as them is lying around untapped. I’m done with these things guys. We’ll keep praying for Nigerian Football. Praying that the days of Mediocrity and directionless movement will become a thing of the past.
By the way guys, I’m producing ThatEnyimbaFan jerseys. More info on that in the days ahead.